Chinese New Year
Advent Calendar
This interactive 15-day advent calendar book celebrates the rich traditions of Chinese New Year. Designed to engage users in an immersive experience, each page reveals a unique cultural element—from folklore and symbolism to festive activities—bringing the spirit of the holiday to life.
This project demonstrates my ability to merge cultural storytelling with innovative print design, creating an experience that is both educational and visually compelling.
Why should it matter?
Many Western audiences have a limited understanding of Chinese traditions, often shaped by misconceptions or surface-level portrayals. The Chinese New Year Advent Calendar was designed to address this gap by offering an engaging, interactive experience that provides authentic insights into the festival’s rich history and customs. Through thoughtful storytelling and visual design, this project serves as both an educational resource and a celebration of Chinese heritage, fostering greater appreciation and respect for its traditions.